Technology ………. it’s a People Thing!
Top-
Ease-
To arrange an friendly chat about your needs or our services:-
E-
info@topusability.co.uk
Or call
0845 644 2414 International
#44 845 644 2414
USABILITY : The New Competitive Edge
First, two thoughts:-
"Everyone's shop window is the same size on the Web" (the size of your screen) and
"Your nearest competitor is only a key click away".
A New Playing Field
Traditional competitive advantage came through things like great premises, people, service, access, merchandising, parking etc., which simply don't feature on the web. Some aspects of branding translate but mostly, the decision to do business on a site, comes through the screen in front of you.
If your visitor doesn't like what they see, they don't even have to walk out of the door, but simply click the next name on the search listing ... gone forever!
Website designers responded with imaginative, "sticky" websites, techniques & content intended to keep visitors on the site, or coming back. This is one area of focus of usability.
However, the converse approach, generally with greater impact but lower cost, concerns eliminating the factors which make them go away -
An Old Dog ....
An established specialist discipline, Usability, Ease of Use or User Centred Design concerns understanding the way people really interact with systems and tools. It features somewhere in the design of most things we use from paperclips to aeroplanes.
It includes aspects of cognitive psychology and perception, human behaviour as well as information technology and design. This enables a usability specialist to identify many areas of design likely to cause target users perceptual or control problems, which have been overlooked by technical or graphic designers.
Despite the fundamental impact of usability on successful e-
.... New Tricks!
For your website, maximising Usability ensures target users can use your site with Effectiveness, Efficiency and Satisfaction, meaning they complete their intended task (find information, make purchase, progress an order etc.) easily, accurately, quickly and without frustration!
Now, how many sites have you visited which fully achieve that?
HIGH USABILITY vastly increases the ability of your website or system to meet client needs in the way they want, creating customer satisfaction, a strong buying motive and a loyal user .……
... now that's Competitive Edge!
